The challenge was that an auto manufacturer and its agency needed new targeting data to fuel its email acquisition campaigns, while improving its email marketing ROI. Ïã¸ÛÁùºÏ²ÊÐþ»ú developed targeted email audiences using auto in-market indicators combined with its proprietary IXI household financial and economic capacity data. As a result, a targeted email audience generated incremental vehicle sales and beat the stated KPI goal by up to 74%.
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