Economic Cohorts

Segment Households by a 360掳 View of a Household鈥檚 Economics
Economic Cohorts庐 is a breakthrough household segmentation system that leverages unique and proprietary household economic information from the IXI鈩� Network to segment households by what matters most 鈥� a 360掳 view of a household鈥檚 likely economics. It includes a more accurate and complete picture of total income, total discretionary spending, credit capacity and usage, combined with all of the key demographic, behavioral and lifestyle attributes you expect from a first-class consumer segmentation system.

Learn More
 

Low Income | < $50,000

Young (Under 35)
  • A1.Tough Start: Young Single Parents
  • A2.Tough Start: Young Singles
  • A3.Starting Small: Small-Town Families
  • A4.Starting Small: Small-Town Singles
  • A5.Living on Loans: Young Urban Single Parents
  • A6.Living on Loans: Young Urban Singles
Working Years (35-54)
  • B7.Mid-Life Strugglers: Families
  • B8.Mid-Life Strugglers: Singles
  • B9.Getting By: Small-Town Families
  • B10.Getting By: Small-Town Singles and Couples
  • B11.Credit Crunched: City Families
  • B12.Credit Crunched: City Singles
Pre-Retirement (55-64)
  • C13.Retiring on Empty: Singles
  • C14.Burdened by Debt: Singles
  • C15.Sensible Spenders: Families
  • C16.Sensible Spenders: Small-Town Empty Nesters
  • C17.Sensible Spenders: Urban Pre-Retirement Singles
Retired (65+)
  • D18.Relying On Aid: Retired Singles
  • D19.Rough Retirement: Small-Town and Rural Seniors
  • D20.Struggling Elders: Singles
  • D21.Modest Means: Urban Retirees

Moderate Income | $50,000 - $100,000

Young (Under 35)
  • E22.Credit City: Young Families
  • E23.Credit City: Young Singles
  • E24.Midscale Mainstream: Small-Town Families
  • E25.Midscale Mainstream: Small-Town Singles and Couples
  • E26.Getting Ahead: Young City Families
  • E27.Getting Ahead: Young City Singles
Working Years (35-54)
  • F28.Living Simply: Small-Town Families
  • F29.Living Simply: Small-Town Singles and Couples
  • F30.Credit Rules: Urban Families
  • F31.Credit Rules: Urban Singles
  • F32.Suburban Stability: Families
  • F33.Suburban Stability: Singles and Couples
Pre-Retirement (55-64)
  • G34.Committed to Credit: Small-Town Couples
  • G35.Striving for Balance: Urban Pre-Retirement Singles
  • G36.Conservative Consumers: Small-Town Empty Nesters
  • G37.Conservative Consumers: Suburban Families
  • G38.Solid Foundation: Suburban Empty Nesters
Retired (65+)
  • H39.Retired on Credit: City Singles and Couples
  • H40.Safety Net Seniors: Small-Town Retired Couples
  • H41.Nest Egg Elders: Older Retirees
  • H42.Comfortable Retirement: Suburban Couples

High Income | $100,000 - $200,000

Young (Under 35)
  • I43.Charge-It Champs: Young Suburban Families
  • I44.Charge-It Champs: Young Suburban Singles and Couples
  • I45.Confident Futures: Young City Families
  • I46.Confident Futures: Young City Singles
  • I47.Material World: Urban Families
  • I48.Material World: Urban Singles
Working Years (35-54)
  • J49.House of Cards: Suburban Families
  • J50.House of Cards: Suburban Singles and Couples
  • J51.Prudent Professionals: Suburban Families
  • J52.Prudent Professionals: Suburban Singles and Couples
  • J53.Suburban Success: Upscale Families
  • J54.Suburban Success: Upscale Singles and Couples
Pre-Retirement (55-64)
  • K55.Living for Today: Couples
  • K56.Planners and Savers: Suburban Families
  • K57.Planners and Savers: Small Town Couples
  • K58.Planners and Savers: City Couples
  • K59.Country Club Climbers: Suburban Empty Nesters
Retired (65+)
  • L60.Comfortable with Credit: Upscale Retirees
  • L61.Rewarding Retirement: Affluent Suburbanites
  • L62.Affluent Elders: Older Upscale Suburbanites
  • L63.Established Wealth: Suburban Retirees

Elite Income | > $200,000

Young (Under 35)
  • M64.Big Shots: Young Upmarket Urbanites
Working Years (35-54)
  • N65.Careers First: Urbanites
  • N66.Executive Spenders: Suburban Families
  • N67.Executive Spenders: Suburban Couples
Pre-Retirement (55-64)
  • O68.Corner Offices: Executive Urbanites
  • O69.Champagne Tastes: Executive Empty Nesters
Retired (65+)
  • P70.Flush Funds: Wealthy Urban Seniors
  • P71.Diamonds and Pearls: Wealthiest Retirees

Power your Marketing with Economic Segmentation

Identify, understand, and connect with your best customers
Learn More

Custom Segmentation Analysis

Discover the power of segmentation with an analysis of your data