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Jeff Sporn
Chief Digital Officer, Data-driven Marketing
About the Author
About the Author
Jeff Sporn guides the Digital vision and strategy for Data-driven Marketing services from Ïã¸ÛÁùºÏ²ÊÐþ»ú, overseeing the development and proliferation of digital solutions. He has led the development of a best-in-class database that integrates Ïã¸ÛÁùºÏ²ÊÐþ»ú marketing data into the digital ecosystem for use in optimizing display advertising targeting. Before transitioning to Ïã¸ÛÁùºÏ²ÊÐþ»ú’s digital business, Jeff led product management efforts for consumer markets within the IXI Services division of Ïã¸ÛÁùºÏ²ÊÐþ»ú. He developed marketing solutions to serve industries including travel, retail, telecommunications and automotive. Prior to joining IXI Services, Jeff was Executive Director of Marketing at Verizon where he led the Marketing Analysis / Closed Loop Marketing team. He also previously worked at MCI as Director, eventually leading Product Marketing and Strategy for the Mass Markets business. Jeff holds an MBA from Carnegie Mellon University’s Tepper School of Business and a B.A. in Economics from Wesleyan University.Recent Articles by this Author
Recent Articles
Data Driven Marketing 4 Tips to Capture Consumers In-Market for New Credit
At some point in almost every person’s life, there is a need to borrow money or have access to credit. Consumers need credit cards, mort [...]
April 03, 2024
Data Driven Marketing How Auto Advertisers Can Target on a Deeper Level
For advertisers targeting auto buyers online, the challenge is to cut through the clutter and noise and drill down to pathways of opportunit [...]
February 05, 2014