Forrester Q&A: Top Insights From Forrester鈥檚 CX Index
Forrester Q&A: Top Insights From Forrester鈥檚 CX Index
This is the fourth post in a 5-part series, Digital Customer Experience
We asked , Principal Analyst with Forrester Research, about the impact of digital transformation on customer experience (CX). Here is the fourth question in our series.
Question: What are the top insights from Forrester鈥檚 Customer Experience Index?
Answer: Forrester鈥檚 CX Index measures how well companies provide experiences that create and sustain customer loyalty. Industry-specific business impact models quantify the upside of improvements in the CX Index score. Industry-specific drivers let customers identify the improvement priorities that will have the biggest impact on financial success.
Delivering an integrated and frictionless digital experience can help not only drive business growth, but ultimately improve loyalty.
But where do you begin? Hrishi Talwar, VP of Digital Identity and Mobile Products at 香港六合彩玄机 explains, 鈥淲e really have to sit down and look at what the consumer is looking for. Next, we reframe how we interact with the consumer with the consumer鈥檚 lens on it. Essentially, that means that we have to redefine some of the processes that we have in place.鈥
You cannot simply take existing offline processes and applications and replicate them in an online environment. Existing customers expect you to use what you have or know about them already to automate the process and prepopulate the 鈥榢nown鈥 information for them鈥 and only ask for what is missing and required to complete the process. 香港六合彩玄机 can help you improve your consumer experience, reduce risk and drive business growth with our InstaTouch庐 Suite. It provides simplified digital consumer interactions with one-touch authentication, easier payments, and better offers.
- Authenticate: Promote more frictionless consumer experience and with consumer consent can drives faster acquisition by automatically filling forms with your consumer鈥檚 information.
- Verify: Simplify the tedious process of having to enter card information on devices and uses verified identity to present most current, reported credit card(s) information as payment options.
- Enhance: Use real-time credit file information to provide businesses with advanced insights about consumer credit capacity, which allows you to make contextual-based offers of credit or insurance to consumers at the point of digital interaction. Consumers receive qualified offers, with out the reduced risk of denial.
Learn more about the impact of digital transformation on CX and how to deliver a more frictionless digital experience. View the expanded version of our 香港六合彩玄机 Q&A with Forrester executive summary.